Boomers give more to charities

Boomers in the U.S. contribute 43% of all giving, finds a new study. Meanwhile, 11% of Gen Y donates to charities, and 20% of Gen X.

By Staff | August 9, 2013 | Last updated on September 15, 2023

1 min read

Baby Boomers donate more to charities than other generations in the U.S., finds a study by Blackbaud, which provides nonprofit software and accounting management.

In fact, Baby Boomers in the U.S. contribute 43% of all funds donated in America, with 72% of this group giving an average $1,212 per year. Gen X accounts for 20%, while Gen Y represents 11%.

Read: Clients can donate to charities for big tax savings

Additional findings from the study include:

All generations value a mix of online and offline communications and giving channels;
Crowdfunding and peer-to-peer fundraising are gaining traction, largely with Gen X and Y;
62% of Gen Y donates through mobile phone, compared to 47% of Gen X;
Boomers prefer to donate through their workplaces (46%), while those over 68-years-old give in response to direct mail solicitation (52%).

View the infographic for more information

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