Offer clients digital resources

Almost three-quarters of Canadians (72%) say technology has played a significant role in helping them become better investors, find a new BMO study.

People say tech solutions help them by:

• making them more informed (73%);
• providing more sources for advice (68%); and
• allowing them to act faster (59%).

Read: BMO upgrading tax tech

The sources investors are using include financial news websites (46%), real-time stock websites (32%) and online educational resources (29%).

Since most people also crave more personalized advice (87%), advisors can leverage technology along with their expertise to attract prospects. Half of those polled by BMO said they value information from credible sources and don’t see enough of during their online searches.

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Staff

The staff of Advisor.ca have been covering news for financial advisors since 1998.