More companies recruit with social media

Do you use social media to find and recruit new hires? If not, you’re in the minority, according to a study by Jobvite.

The U.S.-based recruiting software company reports that nearly nine out of 10 companies used social media to seek out new employees in 2011. In turn, job seekers are increasingly turning to their social networks, with 48% using Facebook, 26% using LinkedIn and 23% using Twitter as part of their job hunt.

“The rules of engagement in the war for talent have changed,” said Dan Finnigan, CEO and president of Jobvite. “Companies seeking to hire the best and brightest have to adapt and accept the new employee dynamic.”

The study also found that 61% of survey respondents are open to or actively looking for new job opportunities, and that more than 30% of employers expect their new hires to only stay for two years or less. Less than 15% expect their new hires will stay for longer than five years.

“A growing group of workers have embraced change and adapted to today’s hyper-connected, ever-evolving work environment,” said Finnigan. “Working with short-term staffers means a long-term commitment to recruiting. To win new hires, companies must focus on year-round social recruiting to entice more candidates and build brand awareness.”

This article originally appeared on BenefitsCanada.com

Staff

The staff of Advisor.ca have been covering news for financial advisors since 1998.