Know the value of social media

For some reason, when it comes to social media, logic often goes out the window and otherwise rational business people start asking illogical questions, like “What is the ROI on social media?”

That’s a little like asking “What’s the ROI on email?” according to one expert in the field.

Social media has no cookie-cutter return on investment because the social space is an amalgam of channels, platforms and activities that can produce a broad range of returns—if any.

But rest assured, you can determine the ROI on your social media activities, if you define those activities, your goals and a timeframe. Read more about how to determine the value of your social media presence.