How to use social media more effectively

If you are breathing, chances are you’ve heard of Twitter, Facebook and LinkedIn. You probably even have your profiles up on these social platforms. But to effectively leverage and maximize these tools to grow business takes more than just a social media presence.

Experts say social media sites are not a one-size-fits-all business solution. Nor are they a replacement for human interaction.

Strategically, business owners’ inability to pick the right social platform to match their business objectives is one of the main reasons social media is not producing its much-touted benefits.