How to use SEO effectively

Search engine optimization (SEO) is used to increase the visibility and readership of your web content via search engines.

When a client searches for things like “financial advisor” or “retirement planning”, well-optimized sites will pop up more without those who run it having to pay for top placement or advertisements.

So how do you achieve this, and gain more unique traffic?

Financialplanning.com has offered 4 quick tips on how to best position your websites and blogs. These include:

• Create accurate, distinctive names for all Web pages

• Take advantage of images and their tags (Ex. Image1.jpg is generic, while RRSPseason.jpg is specific and will show up)

Read more on how to drive more traffic to your sites.

Also check out:

Top 7 media links for advisors

Social media in 3 hours per week

Prospect for clients online