Home Breadcrumb caret Practice Breadcrumb caret Planning and Advice Breadcrumb caret Industry News Breadcrumb caret Technology Give technology to clients When it comes to gifts for tech-savvy clients, simple is usually better. Here are some suggestions to maximize your marketing budget. By Lisa MacColl | February 7, 2014 | Last updated on February 7, 2014 2 min read When it comes to gifts for tech-savvy clients, simple is usually better. Here are some suggestions to maximize your marketing budget. High cost, low impact $3,570/ order of 500 Data has gone portable, but if you’re considering branded USBs, re-think that. Most people have drawers full of these gadgets, so you won’t stand out unless the device stores at least 16GB. And even the small ones cost you: To order 500, classic 2GB USBs it’s $3,570, with free shipping, from the website brandedmatter.ca. To order 500 4GB keys, it’s $3,625. Costs vary depending on storage space, and whether the key folds or flips and has designs or colour engraving. Medium cost, high impact $120/Person Indigo offers the Kobo Glo e-reader for $129.99. Or, at $79, a Kindle is a bargain on amazon.ca. Both ship at no additional cost. You can also include a gift card for Indigo or amazon.ca so clients can get something to read immediately. Many e-books cost less than $10. Digital picture frames cost between $50 and $150, depending on size, capacity and screen quality, according to Tiger Direct. “If you want to treat a client to a digital gadget like an e-reader, make sure he doesn’t already have one.” High cost, high impact $600/Person Must-have tech gadgets like iPads or tablets make unique gifts, but they come with a few challenges. First, your wealthy clients probably already own their device of choice. Second, it can be tricky choosing tablets thanks to operating system loyalties. Giving a Windows tablet to a Mac user is impractical, so do a bit of detective work beforehand. A 32GB Apple iPad Air will cost $600 at Best Buy. The chain also sells a Samsung Galaxy 32GB notebook for $600. Plus, shipping is free. While you’re shopping for tech gifts, why not also update your office software to reduce the time you spend on non-client-facing activities? Check out: Portfolio rebalancing software, such as Tradewarrior, that can be integrated with your portfolio management platform; Customer relationship management (CRM) software, such as Maximizer, that will help you manage your existing clients and provide metrics that will help you hit your growth targets; Modelling software to handle portfolio balancing and trading; Planning software to project the growth of your books; and Social media software to manage your reputation and reach out to clients online. – Steve Dwek and Jordan Pohn, PhD, are co-founders of Panadat. Lisa MacColl is an Ontario-based financial writer. Lisa MacColl Save Stroke 1 Print Group 8 Share LI logo