Entertain your clients at the Calgary Stampede

Hundreds of thousands of Calgarians will be up at the crack of dawn to take in the kickoff to the Calgary Stampede.

Two-time Olympic bobsled champion and native Calgarian, Kaillie Humphries, is the parade marshal for what is referred to as The Greatest Outdoor Show on Earth.

Previous marshals include Canadian actor William Shatner, astronaut Chris Hadfield, country singer Ian Tyson, Man in Motion Rick Hansen, Mickey Mouse, actors Leslie Nielsen, Jack Palance and Sam Elliot, as well as former prime minister Pierre Trudeau.

Read: How to attend the Calgary Stampede

More than 250,000 people line the streets of downtown Calgary every year for the Stampede parade. Most businesses close and residents toss away suits and ties for cowboy hats, boots and jeans for the duration of the celebration of the cowboy way of life.

The Stampede, which runs through July 12, features rodeo events and spectacles like chuckwagon racing. It’s a prime time to network and show your clients how much you appreciate them.

Advisor Group’s Jessica Bruno has collected everything you need to know about how to entertain clients at the Stampede — including what to wear, where to eat, and what exactly is going on with all those lassos.

Read all about it here.

And for more about what to see at this year’s Stampede, FLARE has a rundown of the best attractions.

Staff, with files from The Canadian Press

The Canadian Press is a national news agency headquartered in Toronto and founded in 1917.