Home Breadcrumb caret Practice Breadcrumb caret Planning and Advice Advisor confidential | Susan Carson Investment Advisor, The Carson Advisory Group, CIBC Wood Gundy By Kanupriya Vashisht | February 7, 2014 | Last updated on February 7, 2014 2 min read Title Investment Advisor, The Carson Advisory Group, CIBC Wood Gundy City Toronto In the business 16 years Book size 100 families Minimum assets $500,000 Philosophy I construct conservative investment portfolios tailored to meet clients’ long-term goals. They include fixed income, Canadian and U.S. large-cap dividend-paying equities, in addition to international companies that trade as American Depository Receipts (certificates good for shares of foreign stocks that trade on U.S. exchanges). For some clients, I add small- and mid-cap funds for greater diversification. Currently, an income and growth portfolio is 40% fixed income, 10% cash, 20% Canadian equity and 30% global equity. Straddling generations I have relationships with two or three generations of the same family. The key is to convey relevant information when clients share important news. For example, if a client tells me his daughter is getting engaged or married, I’ll send an email listing the key financial aspects to consider. Or, if a client loses his job, I’ll send one about how to proceed if he receives a severance package. Then I’ll arrange follow-up meetings. Off the cuff I plan to further develop: my tennis skills I’m really good at remembering: details and selecting gifts for people Ice breaker My background as an interior designer helps me visualize for clients. I take extensive notes when prospects discuss dreams and goals, then add in some graphics and colour, and print their vision on high-quality paper. It evokes interesting responses when I review it with them. Some clients have gotten teary-eyed because their goals seemed more real when they saw them in print. Some have even laminated the sheet and stuck it to their fridges. Customized appreciation I don’t send out blanket invitations to client appreciation events. I prefer to organize activities in groups of eight to 20 because I want to shake each client’s hand and have personal conversations. And I only include clients who’d be interested in that particular activity, so it becomes a networking opportunity for them. This year, I hosted an olive oil tasting event, as well as a chef’s table for eight, at Earl’s in Toronto. For the artistically inclined, I’ve hosted events at the Art Gallery of Ontario. Kanupriya Vashisht is a Toronto-based financial writer. Kanupriya Vashisht Save Stroke 1 Print Group 8 Share LI logo