Study: Affluent U.S. investors keen on ETFs

A U.S. study indicates that ETFs are very popular with affluent investors.

The study conducted in February by Phoenix Marketing International shows that 20% of affluent investors own ETFs and 7% are going to be seeking them out in March.

What is even more significant is that 29% of respondents say they will be increasing their investments in these funds. Only 2% plan to unwind their current ETF position.

“Almost 64% of affluent investors who currently or intend to invest in ETFs place the highest importance and relevance on funds that complement their strategic versus technical investing style, that track large market indices, are offered through a full-service brokerage, and can be traded online,” said Kristina Terzieva, Phoenix Director of Syndicated Financial Services.

According to the study, the top firms under consideration for those who are contemplating getting into the ETF marketplace are Charles Schwab, E*Trade, Fidelity, Scottrade, TD Ameritrade, Vanguard, and Wells Fargo/Wachovia.