Delve into the tech sector: AUDIO

Media and tech startups are touted as high-growth businesses.

So, evaluating emerging companies and their products could be profitable for your clients and firm, especially since current interest rates and client returns are so low.

Read: 6 apps for your business

But the question remains: how do you properly assess the value of these startups, and how do you discuss the technology sector with investors?

First, it’s crucial to do your research and develop an approach since your customers may be wary of such stocks. Not only did the dot-com market crash sour investors, but these holdings can also be volatile and in the case of Facebook, for example, can fail to live up to market hype.

Read: How to invest with intention

To help clients add tech stocks to their portfolios, you can help them understand how to read the sector, says Cameron Chell, CEO and co-founder of Podium Ventures in Calgary, a firm that invests in high-tech startups.

For more information, check out Chell’s tips and trend analysis below. Part two of this interview—which explored how to specifically analyze a tech company—is also available.

If you do not have Adobe Flash Player installed, click the button below to listen.

Also check out:

Media companies are good buys

New social apps charm tech investors

The mobile revolution