Living Benefits

Why isn’t CI selling?

For 10 years, critical illness (CI) insurance has promised Canadians money if they’re stricken with a life-threatening medical problem such as cancer. At first, sales were brisk, but in the last five years the CI space has basically come to a standstill. Starting in 2005, sales have continually dropped, with the industry seeing a -5% […]

By Bryan Borzykowski |May 9, 2008

5 min read

Premium Advice — Opening up the CI space

At the recent World Critical Illness Conference and the Conference for Advanced Life Underwriting, Munich Reinsurance made a long-awaited announcement that benchmark definitions have arrived in Canada. Why did they do this, and why is it important to advisors? Although it’s a voluntary measure that each manufacturer must adopt, it addresses what many advisors have […]

By Chris Paterson |May 7, 2008

5 min read

Premium Advice — There’s still life after a decline

Very few roadblocks can be as frustrating in our business as a decline. After spending hours of your time developing a relationship, preparing recommendations, and explaining the benefits of purchasing coverage to a client, some unforeseen problem limits the underwriter’s ability to make an offer, and they are not able to provide coverage. How do […]

By Chris Paterson |April 2, 2008

4 min read

Premium Advice — There’s still life after a decline

(April 2008) Very few roadblocks can be as frustrating in our business as a decline. After spending hours of your time developing a relationship, preparing recommendations, and explaining the benefits of purchasing coverage to a client, some unforeseen problem limits the underwriter’s ability to make an offer, and they aren’t able to provide coverage. How […]

By Staff |April 1, 2008

4 min read