Vine becomes the toast of advertising world

Brevity is the soul of Twitter. Having trained millions in the art of 140-word storytelling, Twitter is adding another twist with Vine, an app that allows users to share six-second video clips.

And before cynics could wave their dismissive fingers, early adopters like Gap, Malibu, Asos, General Electric and other big brands have got Twitter’s cash tills ringing as they pay to promote their clips on the microblogging site, reports FT.com.

Social media experts are already using phrases like “strong organic engagement,” “natural complement” and “rich media unit,” downing out disapproving comments laced with “another headache, another cost” and “too early.”

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Staff

The staff of Advisor.ca have been covering news for financial advisors since 1998.