Raymond James’ advisors going Social

Raymond James is embracing the social media phenomenon.

Their advisors are now allowed to communicate with their clients through the various social media tools and sites using the new company platform: Socialite.

The firm is also offering advisors optional marketing support with access to a library of pre-approved content and analytics to measure engagement.

Raymond James developed their new system with Actiance, a company in Belmont, California that helps businesses manage their use of social networking sites.

“We made a public commitment earlier this year to provide additional marketing and communications support for our advisors who wish to connect with existing clients and prospects via social networking sites. Our partnership with Actiance has enabled us to keep that promise while ensuring regulatory compliance,” said Mike White, marketing director at Raymond James. “We have developed guidelines, training sessions and marketing and communications support to help advisors leverage social media in their client engagement and new prospecting activities.”

Actiance’s Socialite platform provides granular control for social networking sites, including the specific ability to manage access and share content in a controlled fashion across 200 features on LinkedIn, Facebook, and Twitter.

It also enables organizations to proactively approve content and changes made to advisors’ social media profiles through its static content pre-approval workflow capabilities.

Socialite’s ability to share content, record conversations and messages, capture posts, messages and commentary in context, and provide export of that data to an archive for post review, assists with eDiscovery compliance, says the firm.