Pascal WealthTech acquires digital marketing platform for advisors

Toronto-based Pascal WealthTech has acquired Living Wealth Media Inc., a digital relationship marketing platform for financial advisors, the firm said in a release on Wednesday.

With the acquisition, Pascal adds to its digital client engagement offering, including InvestorEQ, a behavioural finance tool.

Pascal is also in the final stages of taking its integrated management platform to market in Q1 2022, the release said.

“We were looking for a strategic partner to strengthen the digital engagement component of our platform and were impressed with Living Wealth’s holistic approach to wealth,” said Howard Atkinson, Pascal’s president and CEO, in the release.

“Living Wealth gives Pascal a new digital tool that empowers advisors to go deeper with their clients, to deliver the personalization that is necessary for advisor success.”

Living Wealth will continue as a standalone business while developing new content programs for Pascal’s wealth management platform, the release said.

Living Wealth’s managing director, Ken Blakeley, will also serve as executive vice-president of client engagement with Pascal. Chairman Paul Dinelle will join the Pascal board as a director.

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The staff of Advisor.ca have been covering news for financial advisors since 1998.