Pascal launches standalone behavioural finance tool

Toronto-based Pascal WealthTech has made its InvestorEQ behavioural finance tool available as a standalone product for advisors.

The tool — which is also part of Pascal’s integrated wealth management platform — uses psychometric modules developed by Seattle-based Syntoniq to help advisors gain insights into their clients’ investing behaviours.

Clients also benefit from a deeper understanding of their own motivations, according to a release.

“What advisors really want to hear from their clients is ‘My advisor gets me,’” Pascal CEO Howard Atkinson said in a statement. “InvestorEQ gives advisors more of those moments. It’s KYC (Know Your Client) meets CKY (Client Know Yourself).”

Research from Syntoniq found that advisors who leveraged behavioural science technology experienced an 85% increase in prospect conversions and a 78% increase in client engagement.

“We’re excited to be working with Pascal to deliver BeSci solutions to the Canadian market,” Syntoniq co-founder and CEO Brian Pasalich said. “Their team understands that making an emotional connection with clients is at the very heart of the advisor-client relationship.”

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The staff of Advisor.ca have been covering news for financial advisors since 1998.