Manulife updates global brand

Manulife has updated its global brand, complete with a refreshed logo and look.

The updates reflect the company’s focus on simplifying the complex for customers, and they also aim to communicate a unified, forward-thinking approach and commitment to innovation, says a release.

Manulife has continued to invest in redesigning its customer experience, which includes using technology, says the release. Further, the firm will streamline its product and service offerings, and reduce complexity of internal processes.

Manulife’s new brand has begun rolling out across the firm’s major global offices and a number of its key digital properties. The launch will continue throughout the rest of the year and into 2019, says the release.

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