Home Breadcrumb caret Industry News Breadcrumb caret Industry Howard Atkinson joins Pascal Financial Former president of Horizons ETF Management brings three decades of experience to the wealthtech company By Staff | March 11, 2020 | Last updated on March 11, 2020 1 min read © erhui1979 / iStockphoto Toronto-based Pascal Financial announced on Wednesday it has appointed Howard Atkinson as chief strategic advisor. Atkinson is a recognized industry leader with more than three decades of experience, the fintech firm stated in a release. Prior to joining Pascal, Atkinson served as the chairman of 3iQ, launching North America’s first major Bitcoin investment fund. Atkinson’s roster of experience also includes actively managing ETFs in Canada as president of Horizons ETF Management, as well as holding positions at CI Funds and Mackenzie Investments and as an advisor to Wealthbar. He also was founding chairman of the Canadian ETF Association. “In this new decade, the role of the advisor is changing to a focus on growing stronger, deeper and in-tuned client relationships,” Atkinson said. “Advisors and wealth-management firms are searching for a sophisticated and integrated technology platform that delivers a bespoke customer experience.” Added Frances Zomer, Pascal’s chief operating officer: “As an entrepreneurial leader, Howard will provide strategic direction to amplify Pascal’s growth and industry transformation as advisors who use technology will replace those who do not.” Staff The staff of Advisor.ca have been covering news for financial advisors since 1998. Save Stroke 1 Print Group 8 Share LI logo