CWB merges legacy firms under new brand

CWB Financial Group is combining five legacy private wealth firms under the new brand platform of CWB Wealth, the Edmonton-based bank announced Tuesday.

T.E. Wealth, Doherty & Bryant Financial Strategists, Leon Frazer & Associates, and CWB Wealth Management (originally founded as Adroit Investment Management) have all rebranded as CWB Wealth. Calgary-based boutique firm CWB McLean & Partners has rebranded as CWB Wealth Partners, under the CWB Wealth umbrella.

CWB Wealth focuses on serving the wealth management needs of high-net-worth business owners.

The rebrand will “provide a more cohesive, strengthened wealth offering within CWB Financial Group,” the firm said on its website, which will offer clients “deeper resources, refined tools, and greater responsiveness to enhance the boutique, client-centric experience.”

CWB acquired T.E. Wealth and Leon Frazer & Associates in 2020 as part of a deal with iA Financial Corporation Inc., more than tripling the size of its wealth business in terms of assets under management, administration and advisement. In 2016, T.E. Wealth acquired Doherty & Bryant Financial Strategists.

CWB acquired McLean & Partners in 2013 and Adroit Investment Management in 2008.

Rudy Mezzetta

Rudy is a senior reporter for Advisor.ca and its sister publication, Investment Executive. He has been reporting on tax, estate planning, industry news and more since 2005. Reach him at rudy@newcom.ca.