CIBC partners with online will platform

CIBC has partnered with online do-it-yourself will platform Willful, the bank said on Tuesday.

Under the partnership, CIBC’s personal banking division employees will recommend Willful to customers who don’t have a will if the platform meets their needs, according to Erin Bury, CEO and co-founder of Willful.

The platform allows clients to quickly create a will, and it also notifies key individuals named in the will and establishes power of attorney documents.

As part of the partnership, Willful will be promoted on CIBC’s mobile app and via email notifications. CIBC customers who use Willful will save 20% off the regular price (which starts at $99).

According to an online survey of 1,519 Canadian adults conducted in April by Maru/Blue for CIBC, more than half of Canadians have no legal will and around the same number said that an online will creation tool would be convenient.

“Canadians want simple online financial solutions to help them manage their finances today and plan for the future,” said David Attard, senior vice-president of digital banking and enablement, personal and business banking at CIBC, in a press release.

“With this new collaboration, we’re encouraging clients to have important conversations and get these vital documents in place, leveraging the convenience of digital to make it as easy as possible.”

Willful also has partnerships with Peak Financial Group and Purpose Advisor Solutions, Bury said.

Staff

The staff of Advisor.ca have been covering news for financial advisors since 1998.