Canada Life offers CITS-approved inforce feed

Canada Life has announced it is now offering a new Canadian Insurance Transaction Standardization (CITS)-approved “inforce” data feed to managing general agencies and national accounts with which it deals.

The company already offers a CITS “pending” business-to-business feed. Together the feeds allow distributors to easily access information on both their inforce and pending business with Canada Life, which they can integrate into their own back-office systems.

“We are very pleased to offer this new inforce feed along with our existing pending feed. In providing this comprehensive, one-stop value-added service, we’re being responsive to the needs of our distribution associates,” said Phil Marsillo, senior vice-president, Canada Life Distribution. “It’s part of our ongoing focus on making it easier to do business with Canada Life, and helps enhance the strong relationships we have with our distribution associates.”

All current feed recipients will have the choice of requesting the inforce feed beginning in February 2011. The inforce feed is currently being piloted with a small group of MGAs.

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