Advocis conference update: Insider tips on buying a book of business

By Deanne Gage | June 17, 2003 | Last updated on June 17, 2003
3 min read
  • “Bold and aggressive” plan unveiled to reposition regulatory model
  • Insider tips on buying a book of business
  • Panel discusses economics, investment, U.S. and good times ahead for Canada
  • Speaker outlines tips to take client events from average to awesome
  • BONUS TOOL: Your client communications guide for the last six months of 2003 Back to Advocis conference wrap-up main page

    Buyers need to determine what type of goodwill the book possesses. Goodwill accounts for 90% of the selling price. But personal goodwill, unlike commercial goodwill, could diminish a seller’s asking price significantly, as clients may have developed a strong relationship with the seller and may not want to continue with the buyer.

    “Just think if your dentist sold his practice to someone else and how quickly you’d run to that new dentist,” said O’Connor. “You have to look at how the buyer will be able to win those clients away from the seller.”

    One solution, suggested O’Connor, is for the buyer to negotiate that the selling advisor stay on for a minimum of six months during the transition period.

    Buyers should expect to sign a confidentiality agreement, complete with a non-compete, non-disclosure and enjoinder that states the information being disclosed will not be used for their own advantage, says O’Connor.

    O’Connor recommends that buyers, in turn, enter into a standstill agreement, a document that states the seller can’t deal with anyone else while in negotiation with the buyer. “I’ve seen deals where people look at buying and the seller is utilizing all of this information to give to somebody else and using it strategically to get a better price.”

    If, at any time, discussions are not living up to the seller’s initial description of the book, the possible buyer shouldn’t hesitate to bail, says O’Connor. “Don’t let misplaced pride colour your judgment.”

    • • •

    Filed by Deanne Gage, Advisor’s Edge, dgage@rmpublishing.com.

    (06/17/03)

    Deanne Gage

  • Association elects new national board for 2003-2004
  • “Bold and aggressive” plan unveiled to reposition regulatory model
  • Insider tips on buying a book of business
  • Panel discusses economics, investment, U.S. and good times ahead for Canada
  • Speaker outlines tips to take client events from average to awesome
  • BONUS TOOL: Your client communications guide for the last six months of 2003 Back to Advocis conference wrap-up main page

    Buyers need to determine what type of goodwill the book possesses. Goodwill accounts for 90% of the selling price. But personal goodwill, unlike commercial goodwill, could diminish a seller’s asking price significantly, as clients may have developed a strong relationship with the seller and may not want to continue with the buyer.

    “Just think if your dentist sold his practice to someone else and how quickly you’d run to that new dentist,” said O’Connor. “You have to look at how the buyer will be able to win those clients away from the seller.”

    One solution, suggested O’Connor, is for the buyer to negotiate that the selling advisor stay on for a minimum of six months during the transition period.

    Buyers should expect to sign a confidentiality agreement, complete with a non-compete, non-disclosure and enjoinder that states the information being disclosed will not be used for their own advantage, says O’Connor.

    O’Connor recommends that buyers, in turn, enter into a standstill agreement, a document that states the seller can’t deal with anyone else while in negotiation with the buyer. “I’ve seen deals where people look at buying and the seller is utilizing all of this information to give to somebody else and using it strategically to get a better price.”

    If, at any time, discussions are not living up to the seller’s initial description of the book, the possible buyer shouldn’t hesitate to bail, says O’Connor. “Don’t let misplaced pride colour your judgment.”

    • • •

    Filed by Deanne Gage, Advisor’s Edge, dgage@rmpublishing.com.

    (06/17/03)