Advocis conference update:

By John Craig | June 16, 2003 | Last updated on June 16, 2003
4 min read
  • Association elects new national board for 2003-2004
  • “Bold and aggressive” plan unveiled to reposition regulatory model
  • Insider tips on buying a book of business
  • Panel discusses economics, investment, U.S. and good times ahead for Canada
  • Speaker outlines tips to take client events from average to awesome
  • BONUS TOOL: Your client communications guide for the last six months of 2003 Back to Advocis conference wrap-up main page

    “What our model is based on is that you can only ‘hold out’ that you can do things if you have been designated to do them — it’s just a clarification in the consumer’s mind,” Howard told Advisor.ca after the meeting. “Consumers receive their advice, not their products, from appropriately designated individuals.”

    Along with defining advice with professional designations (and establishing the CLU and the CLU Institute as the insurance underwriting equivalent of the CFP and the Financial Planners Standards Council [FPSC]), Howard called for membership mobilization and political lobbying at all levels. “Make no mistake, it’s [the Ontario Securities Commission (OSC)] and [the Alberta Securities Commission] that’s driving the train, so we have to focus on them,” said Howard. “And we see the federal government as an opportunity because they don’t have an agenda yet, they’re actually looking for one through the MacKay commission.”

    With four pieces of key legislation currently “in play,” including the Uniform Securities Act that calls for one national securities regulator, Howard told Advisor.ca that the time for Advocis to take action on its new initiative is now. “On the surface, [the Uniform Securities Act] is a good thing because it resolves some of the chaos that’s in the industry today, but it’s a precursor to having the investment-based [regulatory] model be the platform,” said Howard. “We can’t agree with that, because it doesn’t recognize the role of advice. We’ve been told that if we don’t act now we will be pre-empted by having the politicians already make up their minds to adopt this.”

    Howard had a special word for advisors focusing strictly on insurance who think none of the proposed changes to the regulatory system affect them. “Insurance is not immune,” warned Howard, pointing to the pending merger of the OSC — the most active regulatory body in Canada and biggest proponent of the “investment-centric” regulatory model — and FSCO.

    “Dominated by the OSC, FSCO is merging with the OSC, and who is going to be the big dog in that one?” asked Howard. “So anybody who says, ‘I’m insurance only and all that securities stuff doesn’t affect me,’ you’re on the wrong page — it’s going to affect you.”

    In its drive to reposition the regulatory model and “embed professionalism,” Advocis is also hoping to instill relevance in the advisor’s mind for the association itself. Howard forecasted a rise to 26,000 members over five years from its current roster of 16,000 advisors.

    According to Howard, Advocis has already won simply by starting the ball rolling on its bold new initiative. “Just engaging in the strategy is a win for this association because we’re seen to be addressing the problems that the industry as a whole has faced,” said Howard. “That we’ll win the fight is a bonus.”


    What do you think about Advocis’s plan for your industry? Are they on the right track or have they veered off along the way? Share your thoughts in the the Talvest Town Hall on Advisor.ca.



    Filed by John Craig, Advisor.ca, jcraig@advisor.ca.

    (06/16/03)

    John Craig

  • Leveraging: The good, the bad and the ugly
  • Association elects new national board for 2003-2004
  • “Bold and aggressive” plan unveiled to reposition regulatory model
  • Insider tips on buying a book of business
  • Panel discusses economics, investment, U.S. and good times ahead for Canada
  • Speaker outlines tips to take client events from average to awesome
  • BONUS TOOL: Your client communications guide for the last six months of 2003 Back to Advocis conference wrap-up main page

    “What our model is based on is that you can only ‘hold out’ that you can do things if you have been designated to do them — it’s just a clarification in the consumer’s mind,” Howard told Advisor.ca after the meeting. “Consumers receive their advice, not their products, from appropriately designated individuals.”

    Along with defining advice with professional designations (and establishing the CLU and the CLU Institute as the insurance underwriting equivalent of the CFP and the Financial Planners Standards Council [FPSC]), Howard called for membership mobilization and political lobbying at all levels. “Make no mistake, it’s [the Ontario Securities Commission (OSC)] and [the Alberta Securities Commission] that’s driving the train, so we have to focus on them,” said Howard. “And we see the federal government as an opportunity because they don’t have an agenda yet, they’re actually looking for one through the MacKay commission.”

    With four pieces of key legislation currently “in play,” including the Uniform Securities Act that calls for one national securities regulator, Howard told Advisor.ca that the time for Advocis to take action on its new initiative is now. “On the surface, [the Uniform Securities Act] is a good thing because it resolves some of the chaos that’s in the industry today, but it’s a precursor to having the investment-based [regulatory] model be the platform,” said Howard. “We can’t agree with that, because it doesn’t recognize the role of advice. We’ve been told that if we don’t act now we will be pre-empted by having the politicians already make up their minds to adopt this.”

    Howard had a special word for advisors focusing strictly on insurance who think none of the proposed changes to the regulatory system affect them. “Insurance is not immune,” warned Howard, pointing to the pending merger of the OSC — the most active regulatory body in Canada and biggest proponent of the “investment-centric” regulatory model — and FSCO.

    “Dominated by the OSC, FSCO is merging with the OSC, and who is going to be the big dog in that one?” asked Howard. “So anybody who says, ‘I’m insurance only and all that securities stuff doesn’t affect me,’ you’re on the wrong page — it’s going to affect you.”

    In its drive to reposition the regulatory model and “embed professionalism,” Advocis is also hoping to instill relevance in the advisor’s mind for the association itself. Howard forecasted a rise to 26,000 members over five years from its current roster of 16,000 advisors.

    According to Howard, Advocis has already won simply by starting the ball rolling on its bold new initiative. “Just engaging in the strategy is a win for this association because we’re seen to be addressing the problems that the industry as a whole has faced,” said Howard. “That we’ll win the fight is a bonus.”


    What do you think about Advocis’s plan for your industry? Are they on the right track or have they veered off along the way? Share your thoughts in the the Talvest Town Hall on Advisor.ca.



    Filed by John Craig, Advisor.ca, jcraig@advisor.ca.

    (06/16/03)