Advisors prep for busy 2006

By Heidi Staseson | December 29, 2005 | Last updated on December 29, 2005
5 min read

Whether it’s reminding clients to diversify, prepping for the baby boomer retirement migration, or just brushing up on client service and practice management techniques, advisors are primed and eager to move their businesses into 2006.

Lorne Schnell of Assante Capital Management in Regina will focus on creating more formalized processes on the business management side of his practice — in both Assante’s Regina and Saskatoon branches — including the integration of tax planning with money management and estate planning, particularly among his core of family business-owning clients.

The team of eight partners (four advisors and four administrative assistants) will spend much of 2006 rolling out their newly created wealth-planning processes and “binder” series, which Schnell likens to a checklist for clients. Broken into various sections with questionnaires, he says the purpose of the binders is to ensure advisors in both branches are serving clients suitably, especially in areas that, until recently, might not have received adequate attention.

Schnell cites insurance planning as an example where improved service will benefit clients in 2006. Too often, he explains, clients will mistakenly feel that owning insurance alone is enough of a safeguard within a portfolio — one that doesn’t require much follow up or discussion. But simply having insurance doesn’t mean the client’s looked after. “You may have insurance but it may not be structured properly, it may be too much, or maybe it shouldn’t be held by your corporation,” he explains.

Instead, Schnell and his team will start facilitating more focused conversations with clients to ensure such items are structured properly, especially when the work of business-owner clients is inherently risky. “We’re in the risk management business… we have to have those discussions, and the processes behind the binders will ultimately force those discussions on a regular basis,” he adds.

“It’s really holding our feet to the fire and showing the client a more formal process in terms of how you put their plans together. We were always pretty good at it, but we want to continue to do that in 2006.”

Debbie Ammeter, vice-president, advanced financial planning for Investors Group in Winnipeg, is preparing for the first wave of baby boomers to turn 60 in January. She plans to continue serving this clientele through the New Year and beyond, with a keen focus and practical planning vision. “It’s just such a big demographic trend that it’s going to be a really important planning issue for advisors now that the trend is here,” she explains. “Just managing the transition from employment to retirement for a lot of people is going to be a biggie.”

Ammeter says advisors should ask themselves: Are boomers prepared for retirement? What should advisors do to ensure they are? How do advisors plan for retirees in terms of their income streams and healthcare costs? Consider planning strategies as these clients are going through the different stages of retirement so that the service is customized, she suggests. For example, when doing pre-retirement planning, prepare projections based on variable expenses in different phases of retirement, based on the assumption that many people will have a more active phase of retirement at the beginning, rather than when, later into retirement health or aging issues may typically start to slow clients down.

“That may be a different phase of retirement spending,” she notes. “And then, even if healthcare costs, or long-term care costs start to kick in at some point, try to project and plan for those. Also place an emphasis on whether clients would be well served with living benefits like long-term care insurance and even critical illness insurance depending on their age.”

In the new year, Ammeter will be looking more closely at asset allocation for clients, using her current company software, which follows a scientific process of going through the client’s risk tolerance and reviewing annually whether his or her circumstances have changed, whether their time horizons are still the same, and to checkup and re-tool the portfolio allocation currently in place.

Further, Ammeter says advisors, too, may want to start looking at their own financial priorities and practice goals for the upcoming year, particularly since many advisors are baby boomers themselves, and may therefore be closer to their own retirements. “Like their clients, they need to start thinking about a succession plan for their businesses… you can’t start that too early because it’s probably more complicated, in terms of converting your business into retirement income for yourself.”

Chet Brothers understands this concept well. He and partner David Tyler have been working on their own succession plan for their Regina-based practice, Brothers and Tyler Financial Consultants. While their plan is ongoing, the more pressing, business-as-usual issues are what this duo is currently focused on.

Things such as improving overall client service — especially for the less high-net-worth clients — will be top of the list for 2006. At his firm, clients are segmented into categories of platinum, gold and silver, according to their assets invested. While the gold and platinum clients have been well-tended to, it’s the latter that slipped off the rails in 2005, according to a client survey which indicated the team needed to brush up on their client contact and reviews.

“Where clients hadn’t perceived us to be doing well was in scheduling formal portfolio reviews,” Brothers notes, adding the team scored high with the platinum clients, or those with the “private” money, because the partners would bring in portfolio managers quarterly to meet with this segment. “But for the folks that aren’t quite there yet, you could see the tip of the iceberg where people were expecting more formal portfolio reviews and scheduled maintenance. We’d been sort of reactive to clients and not proactive, so we’re going to change that.”

To do this, Brothers says in 2006 his team will start scheduling two or three client meetings a day over three designated days each week. His two administrative staff (each is licensed with the MFDA and one has her CFP designation) will conduct the pre-work and portfolio reviews, including preparing the investment policy statement, running the asset mix, comparing it as it stands to what the model portfolio is, while Brothers’ job is to “meet with the clients and get permission to re-balance.”

In terms of improving work/life balance, Brothers says he and Tyler already have it covered — during the last few years they’ve been able to spend much of the summer at the cottage and work an 8:30-to-5:00 p.m. schedule the rest of the time. When asked about his workload during the upcoming RRSP season, Brothers quips: “It’s like moose hunting season! There is no RRSP season for us,” noting he may get a little busier simply due to media attention garnered on the subject, or from money coming due from previous years, but for the most part, he says clients have made their contributions throughout the year on a monthly basis.

“I may actually take some time off in February to go skiing. We’ve been working with clients over the years to ensure this is considered a habit, not an event. There’s no season, just a deadline,” he says.

Filed by Heidi Staseson, Advisor’s Edge, heidi.staseson@advisor.rogers.com

(12/29/05)

Heidi Staseson