Advisor Forum update: Critical tips on selling critical illness insurance

By Deanne N. Gage | November 10, 2003 | Last updated on November 10, 2003
2 min read
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    Then, it’s as simple as asking your clients some open-ended questions. For example, Franco recommends asking business owners if their business would continue to be profitable without them. Also inquire what their bank’s lending policy is for someone who has just had a recent heart attack, stroke or cancer.

    Questions like these will get clients thinking more about their financial future and will engage the client in more discussion — and hopefully action. “Clients may have RRSPs and other investments, but all of those things are in jeopardy if they come down with a critical illness and have to cash in those investments to pay for healthcare,” Franco notes.

    A Desjardins Financial Security National Health survey released last month confirms that dire scenario. Thirty-nine per cent of Canadians surveyed say they wouldn’t be able to cover healthcare costs should their health deteriorate.

    • • •

    Be sure to check back to Advisor.ca this week for the remainder of our coverage from Advisor Forum in Vancouver. To register for Advisor Forum in Toronto (November 18-19) or Halifax (December 3-4), please click here or be sure to revisit our site for new reports from these events.

    • • •

    Deanne N. Gage is managing editor of Advisor’s Edge and can be reached at dgage@rmpublishing.com.

    (11/10/03)

    Deanne N. Gage

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  • Critical future? (from the April 2003 edition of Advisor’s Edge)
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    Then, it’s as simple as asking your clients some open-ended questions. For example, Franco recommends asking business owners if their business would continue to be profitable without them. Also inquire what their bank’s lending policy is for someone who has just had a recent heart attack, stroke or cancer.

    Questions like these will get clients thinking more about their financial future and will engage the client in more discussion — and hopefully action. “Clients may have RRSPs and other investments, but all of those things are in jeopardy if they come down with a critical illness and have to cash in those investments to pay for healthcare,” Franco notes.

    A Desjardins Financial Security National Health survey released last month confirms that dire scenario. Thirty-nine per cent of Canadians surveyed say they wouldn’t be able to cover healthcare costs should their health deteriorate.

    • • •

    Be sure to check back to Advisor.ca this week for the remainder of our coverage from Advisor Forum in Vancouver. To register for Advisor Forum in Toronto (November 18-19) or Halifax (December 3-4), please click here or be sure to revisit our site for new reports from these events.

    • • •

    Deanne N. Gage is managing editor of Advisor’s Edge and can be reached at dgage@rmpublishing.com.

    (11/10/03)