Groupon’s resident comic quits

Daniel Kibblesmith was one of web discount site Groupon’s first employees, says New York Magazine. As its senior marketing copywriter, it was his job to write funny ads for the deal of the day.

By Staff | January 31, 2014 | Last updated on January 31, 2014

1 min read

Daniel Kibblesmith was one of web discount site Groupon’s first employees, says New York Magazine. As its senior marketing copywriter, it was his job to write funny ads for the deal of the day.

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After weathering the company’s rapid rise and fall, he quit last week to go back to his first career—comedian and freelance writer, says NY Mag.

But his stock in Groupon has made him rich, and he helped shaped the way consumers think of the company, with ads like this one for dental services: “The Tooth Fairy is a burglarizing fetishist specializing in black-market ivory trade, and she must be stopped. Today’s Groupon helps keep teeth in mouths and out of the hands of maniacal, winged phantasms.”

Read more about Groupon’s former in-house funnyman here.

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