Home Breadcrumb caret Economy Breadcrumb caret Economic Indicators Equitable Life launches new CI plan Equitable Life of Canada has a new critical illness plan, called Living Protection. By Staff | May 28, 2014 | Last updated on May 28, 2014 1 min read Equitable Life of Canada has a new critical illness plan, called Living Protection. Available to people age 18 to 65, Living Protection provides a lump sum payment if the insured person is diagnosed with one of the four illnesses: heart attack, stroke, cancer, and heart disease requiring coronary artery bypass surgery. Read: The ABCs of cash flow planning: T is for Trajectory “Those illnesses account for 89% of the critical illness claims in the industry,” says Michael Dawe, senior vice president, Individual, at Equitable Life. It’s a simple issue product, so no medical exam is required. Premiums are also guaranteed. Living Protection is suited to people who want a smaller amount of insurance to cover additional expenses incurred because of their illnesses. Also read: Snowbirds leave insurance up in the air PPI and Dundee working together Staff The staff of Advisor.ca have been covering news for financial advisors since 1998. Save Stroke 1 Print Group 8 Share LI logo