Neil Bearse & Betty Ann-Howard

Social media can help advisors

When used effectively, social media is a valuable addition to the marketing mix of financial planners. Due to the wide distribution and democratic nature of these social tools, it’s important for planners to understand they are already involved in the social conversations unfolding online. Word-of-mouth recommendation has existed since the dawn of language, but the […]

By Neil Bearse & Betty Ann-Howard |February 1, 2010

6 min read