Mary Ann Wiley

From asset allocation to risk allocation

The balance between return and risk is often equated with the trade-off between health and exercise. While all investors have an appetite for greater wealth (being healthy), they also have a limited tolerance for risk (exercise). Unfortunately, risk is a difficult, often abstract, concept for investors — especially when it comes to investment selection. As a result, risk is usually ignored altogether.

By Mary Ann Wiley |March 1, 2011

7 min read