Conversation starter – Look to small caps for big returns

Ask your client, “Do you believe the market price of a company always reflects its true value?” Her answer will open up a conversation on whether small-cap companies could work in her portfolio. Explain what it means to be a small-cap company, why markets don’t always efficiently price companies, and how she can capitalize. And outline the risks thoroughly.

You can also email them this article, or send it to them on Twitter or LinkedIn.